Privacy Policy

1. Who We Are

Audio Apex is a trading name of GL Music Ltd, an audio equipment hire service operating in London and surrounding areas.

• Data controller: GL Music Ltd
• Company number: 14221312
• Registered office: Flat 203, 50 Sulivan Road, London, England, SW6 3DX
• Email: info@audioapex.co.uk
• Phone: 020 8049 5480

For any questions about this policy or your data, contact us at info@audioapex.co.uk.

2. What Information We Collect

When you submit an enquiry through our contact form, we collect:

• Your full name
• Your email address
• Your phone number
• Your event details (venue capacity, event date, rental duration)
• Any additional information you include in your message

If you go on to hire equipment from us, we may also collect billing and delivery details necessary to fulfil your booking.

We may also collect limited, anonymous technical information when you visit the site (such as pages visited and general location), via our privacy-focused analytics — see our Cookie Notice for details.

3. How We Use Your Information

We use your personal information to:

• Respond to your enquiry and provide a quote
• Arrange, deliver, and manage your equipment hire
• Communicate with you about your booking
• Keep records for accounting, tax, and legal purposes
• Improve our website and services

4. Our Lawful Basis for Processing

We process your data on the following bases:

• Performance of a contract — to provide the hire services you request
• Legitimate interests — to respond to enquiries and run our business, in a way that does not override your rights
• Legal obligation — to keep records required by law (e.g. for tax)

5. Who We Share Your Information With

We do not sell your data. We may share it only with:

• Service providers who help us operate (e.g. our website host, email provider, and any payment processor) — and only as needed to deliver our services
• Professional advisers (e.g. accountants) where required
• Authorities, where we are legally required to do so

Any provider we use is required to keep your data secure and use it only for the purposes we specify.

6. How Long We Keep Your Data

We keep enquiry data for 12 months if it does not lead to a booking. Where you become a customer, we keep records for as long as needed to provide our services and to meet legal and accounting requirements (typically 6 years for financial records).

7. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict our processing
• Request your data in a portable format
• Withdraw consent at any time, where processing is based on consent

To exercise any of these, email info@audioapex.co.uk. We will respond within one month.

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

8. Data Security

We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or misuse. However, no online transmission is completely secure, and we cannot guarantee absolute security.

9. Cookies

Please see our Cookie Notice for full details on the cookies and analytics we use and how to manage them.

10. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page, with the "last updated" date revised accordingly.